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Tuesday, April 12, 2011

111 Navy Chair Launch








The other week I snuck off into the little streets of Chippendale to attend the launch of the 111 Navy Chair held at Corporate Culture. It was lovely to have been invited and I met some really warm and friendly people, including the Head of Emeco Gregg Buchbinder who was very giving of his time and happy to chat to all.

This new version of the classic Navy Chair is made of a minimum of 111 recycled plastic Coca-Cola bottles and it took 4 years of research to develop the tools and technology to create the chairs from this material. Gregg mentioned on the evening that one aspect of the project he likes is that the chairs have made more people think about sustainability and he is hoping to influence others to use up-cycled materials to create new products.

What do you think of these chairs and of the concept?


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